![]() Pictured is the Undercover Parka U Hoodie in Black/Purple. The Undercover brand is focused on producing apparel that draws inspiration from punk and street fashion. Undercover was also one of the first brands to collaborate with artists such as Kaws and Futura. Founded in 1993 by Jun Takahashi, Undercover clothing exemplifies the meaning of Japanese cool. Notable collaborations can be seen with Supreme, Off-White, Clockwork Orange, Nike and Bape. Takahashi and Undercover have won numerous awards and have been highly praised and coveted worldwide. Undercover collections exemplify the meaning of “Japanese cool” as they continue to push the envelope of strange yet modern everyday wear pieces. The brand captures both the essence of streetwear and high fashion while staying true to their punk American roots. Undercover’s motto is “We make noise, not clothes” and they continue to portray that message throughout their classic Undercover streetwear fashion. Early punk-inflected work found support from Comme des Garçons’ Rei Kawakubo, operating under the catchphrase ‘We Make Noise Not Clothes. The brand pulls inspiration from Takahashi’s punk roots and American rock bands. Jun Takahashis Undercover brings the Tokyo underground scene to the forefront of modern design. Kawakubo was a big supporter of Takahashi and helped him bring the Undercover clothing brand into bigger markets outside of Japan. Shop Undercover, cult Japanese brand from Jun Takahashi, alongside clothing, shoes, jewellery, and objects from international designers on the DSML E-Shop. Prior to Undercover, Takahashi was in a tribute band called Tokyo Sex Pistols influenced by the British punk rock band “The Sex Pistols.” Takahashi also worked under Rei Kawakubo of Comme des Garcons. Youth Co.Founded by iconic Japanese designer Jun Takahashi in 1990, Undercover is a label that captures the essence of both streetwear and high fashion. The Blackjack Project The New Everything Company Them Goods Titen Transformer Ice Blades Trigger Triple 8. Salomon Seba SF Brand SFR Shredweiser Sims Skatelife Sliqx Sola Sonic Stay Rolling Supreme Sure grip Sushi Symetrics We develop mens and ladies and participate in the Paris collection from 2002. ![]() In the 1990s, as a representative of Tokyos Ura-Harajuku brand, it caused a boom centered on young people on the street.
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